Gretchen, the driving force behind La Lieff Wines, champions female empowerment in the wine industry. She also founded Davey's Voice against animal abuse and serves as Vice President of the Santa Barbara Wildlife Care Network, reflecting her commitment to animal and nature conservation. La Lieff stands out in California’s Central Coast, a region with a high concentration of women winemakers, as a fully woman-owned and operated company, covering all aspects from vineyard management to winemaking, symbolized by Gaia on their label.